Treating the audience as a partner can feel scary because it means abandoning a false belief in authorial control over the meaning of writing. However, embracing the audience's active role in co-creating meaming can also be freeing. It paves the way creating communication products that speak naturally and directly to stakeholders, foster engagement, and drive change.

In this interactive workshop, you'll learn how to:
• Differentiate between “authorial intent” and the meaning the audience creates
• Recognize how a communication product invites or repels an audience by assuming an “implied reader”
• Tailor communication to the audience by tapping into the power of the audience’s “interpretive community”
• Craft communication products that prioritize audience engagement and action